Money is often viewed as a practical matter of budgets, bills, and financial decisions. But beneath the spreadsheets and bank statements lies something far more complex: our emotions.
New research from Mental Health Research Canada (MHRC) highlights just how closely financial well-being and mental health are connected. Nearly half (46%) of people in Canada report that the cost of living is negatively affecting their mental health, while 37% say they have difficulty fully paying household bills and 35% struggle to afford or maintain stable housing.
Financial pressures do not just affect our wallets. They can influence how we think, feel, and behave. When stress levels are high, many people rely on coping strategies such as keeping busy or pushing through on their own (43%) or withdrawing and spending more time alone (42%). Only 11% report seeking support from a mental health professional as a coping strategy.
These findings raise important questions: Why do some financial situations trigger anxiety, shame, conflict, or avoidance? Why do we often repeat financial habits that don’t serve us well? And how can we respond more intentionally when money becomes a source of stress?
Join CPA Assist and guest speaker Cheryl Periera CPA, R. Prov. Psych, for Money and Emotions: The Psychology Behind Our Financial Behaviours, an engaging webinar that explores the emotional side of money and the factors that shape our financial decisions.
Participants will learn how family experiences, culture, and personal history influence their relationship with money; why common emotional responses can keep us stuck in unhelpful patterns; and how greater awareness can strengthen communication, reduce conflict, and support healthier financial behaviours.
Participants will leave with tools to better recognize their own emotional responses and identify when additional support may be beneficial.
Whether you’re navigating financial uncertainty, supporting a loved one or client, or simply curious about the psychology behind your financial habits, this session offers valuable insights into one of the most personal aspects of our lives.
Join the conversation about money, emotions, and mental well-being on November 25.
